(Pssst! if you don’t know…)

What is copywriting?
Copywriting is writing that promotes and sells products and services

Five letters. Easy to say. Doesn’t cost a thing. And yet, one of the most valuable commodities in society – because once broken it rarely repairs. Trust is important to me, and I hope it is to you also.
If you’re sick and tired of disingenuous, egotistical, self-aggrandising marketers and copywriters that are all talk and no walk then welcome, me too.

I’m no expert
Today’s world is overflowing with phoney gurus and shameless self-promotion. If you believe the chronic marketing, there are more experts than lay people. Few are experts, or anywhere close to a maestro.
I am very good at what I do. And passionate and dedicated to the quality of work, to the details. I aim to become a maestro in time.

Together we can increase your sales
I bring the language and creativity, you bring the product or service.
‘Choose your words carefully’ isn’t a warning, it’s a personal motto when engineering copy to help promote your business. You’ll have my undivided attention. I take on a limited number of clients at a time.

What is good advertising?
It’s simple. It sells. It raises awareness. It boosts the brand, the product, or company and sells some more – ideally all in one.
Some adverts are average * correction * most adverts are average and cannot be recalled. A fact which is scientifically proven.

Then there’s the bad adverts that escape into the media; the low budget typo-ridden flyer which drops through your letter box knocked up by the local decorator; to the multi-million pound botched, lifeless campaigns made by established industry creatives.

The good, the bad and the ugly co-exist and nobody wants to spend a nano second looking at them. Poorly conceptualised advertising is everywhere. So to is empty jargon and even emptier promises.

And here’s what you should know
Playing it safe is an industry standard now. Sometimes that’s the right angle for a client. But copywriting is a creative profession and the advertising landscape demands it. Getting noticed isn’t as easy as it once was.
With LionAroundCopy you are paying for a service which focuses on your business needs with focused attention. Words have power, and the right words – are powerful.

An English dictionary contains over half a million words and phrases. I’m confident I can pick the right ones for your business needs. Or one. Sometimes, that’s all it takes.

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Contact me: lionaroundcopy@mail.com

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